The corporate consulting industry produces an endless stream of “influence without authority” playbooks aimed at professionals who need to move things through systems they do not own. Read one of them and the same five moves show up in some version — start with their world, co-create instead of sell, use proof instead of passion, […]
Issue: A recent Supermarket News piece by Richard Mitchell and a LinkedIn response to it both ask the same question about full-service meat counters in grocery stores: is the counter worth the investment? Both pieces cite the Power of Meat 2026 report — 67% of shoppers use the counter once a month or less, 12% […]
Most restaurant marketing mistakes are not the ones you think. The worst one is invisible to the operator making it, because the operator is watching McDonald’s do exactly the same thing and assuming it’s a template they can copy. You saw the WcDonald’s anime campaign. Or the Fortnite tie-in. Or the Fan Truth Road Trip […]
You read the earnings headline this morning. “Noodles & Company Declares It’s ‘Back’ After Historic Sales Quarter.” Comps up 10.3% system-wide. Company traffic up 7.6%, real Guests, not just higher checks. Twenty-five percentage points ahead of the Black Box Index. AUV up 15.9% to $1.57M. Restaurant contribution margin up 440 basis points to 17.2%, highest […]
The first operator is building. He has something working and he wants to make sure the next move is the right one. New location. Key hire. Menu overhaul. Service model change. The decision is in front of him, not behind him. The thinking can still be challenged. The outcome can still be shaped. He is […]
No Growth Two words. That’s the whole diagnosis. Every operator I talk to has a list. Difficult managers. Low pay. Bad schedules. Nobody wants to work anymore. They recite it like weather. Something that happens to them. Something that arrived from outside the building and knocked their best line cook out the back door. It […]
Position I read Gartner CIO reports. Not because restaurants are like enterprise IT. Because reading enough cross-domain material reveals the same pattern in every domain. The human and leadership dynamic underneath the domain doesn’t change. Only the vocabulary does. That is the entire case for [Perspective]. Not that a restaurant and an enterprise technology function […]
Every relationship in a restaurant operation runs on consent that was given at a specific moment. A Guest walked in and decided to trust you with an hour of their evening and money they could have spent somewhere else. A cast member sat across from you and decided to trade their time for a paycheck […]
In 1999, researchers at Harvard ran an experiment that changed how we understand human attention. They asked volunteers to watch a video of people passing a basketball and count the passes. While the ball was moving, someone in a full gorilla suit walked directly through the frame, stopped in the middle, beat their chest, and […]
The large hospitality companies are in crisis. Turnover is catastrophic. Burnout is systemic. Guest experience is declining. The diagnosis from inside those organizations is familiar — better scheduling software, smarter labor algorithms, more efficient procedures. That diagnosis is wrong. It treats symptoms while the actual disease goes unaddressed. The disease is that corporate hospitality systematically […]
What You’re Actually Measuring When operators talk about loyalty, they almost always mean repeat visits. And when they try to drive repeat visits, they almost always reach for the same instrument — a discount, a punch card, a points system, a weekly special. The logic makes sense on the surface. Guest comes back. Guest gets […]
The numbers never say layout problem. They say high ticket time. Labor over budget. Team fatigue. Missed peak-hour covers. The cast running harder than they should for the volume they are doing. The supervisor filling gaps that should not exist. None of those are people problems. They are design problems — and they were built […]
When a restaurant isn’t producing the margin it should, the building starts to feel like the problem. Too much rent. Too many seats to fill. Too much square footage to heat, cool, staff, and maintain. The operator looks around and thinks — if I could just get into a smaller space, the numbers would work. […]
Not a revenue number. A discipline. At every level of the operation — simultaneously. The operator who didn’t grow never defined what success actually required. Never built the product the Guest actually needed. Never developed the cast that could deliver it. Never read the numbers past the symptom. Never asked the questions that would have […]
I argued with myself about this for a long time. (Still arguing, really.) Not because $299 is a lot of money. It isn’t — not in this industry. You comp a table on a slow Tuesday and absorb more than that without a second thought. You sign a vendor contract for supplies you never fully […]
The missed call isn’t your problem. The overwhelmed human is your problem. There’s a category of AI tool being sold to restaurant operators right now that promises to solve missed calls. Answer the phone 24/7. Never miss a reservation request. Capture every order. The pitch is built around a real number — calls go unanswered […]
Not a technology. Not a data strategy. Not a luxury hotel concept. A human framework for the independent restaurant operator who wants to understand why their best servers are different from their good ones. Here is the distinction. Unobtrusive Service meets the Guest’s technical needs and stops there. The table is clean. The water is […]
Tech has to support the Guest Experience, not supplant it. Fourteen waves of receipts. Since 1982, my position on technology in our business has been the same. Tech has to support the Guest Experience, not supplant it. That year was the first time I heard the industry beat the drum that more tech was going […]
It never ceases to amaze me how many people post content about how to do things they’ve never actually done. I’m not talking about researchers, academics, or analysts. They have a lane and they know it. I’m talking about platform CEOs and software vendors whose only real experience in a restaurant is that they occasionally […]
Five levers, five closing gaps, and the model that doesn’t depend on either. Most operators don’t know they’re running an arbitrage. They think they’re running a restaurant. But if you strip the floor away and look at what’s actually generating the money, what you find is a stack of bets — five of them — […]
