Author Archive

The tell is not the price. The tell is the trade.

Every operator inbox in this industry now runs the same offer at a higher and higher frequency: the free diagnostic. Free menu audit. Free labor read. Free operations checkup. Free AI-driven benchmarking. Free 15-minute call. Free tool that will "analyze your restaurant" and hand you back "opportunities to optimize." The offers read as generosity. Most [...]
The pricing-strategy literature is written for the wrong audience. It is written for pricing strategists, pricing consultants, and pricing decision-makers inside organizations that have pricing departments, pricing dashboards, pricing software stacks, and pricing authority tiers. Every framework in the field — administered pricing, demand-based pricing, algorithmic pricing, dynamic pricing, value-based pricing — is engineered for [...]
There is a documented industry position on how restaurants should be run right now, and it has been arriving in monthly installments across an eight-article series in one of the trade publications this year. I am not going to name the author or the outlet. It does not matter. The series is not the point. [...]
The Q2 2026 earnings tour rolled through the industry press last week and produced a synthesis that has become the trade-press default whenever a mixed quarter comes in. The synthesis reads roughly like this. Some operators are up. Some operators are down. Macroeconomic pressures are real — gas prices, GLP-1s, tariffs, job losses, a confusing [...]
Every operator in the country has watched the tip-screen backlash roll through the news feed for the last two years. Every operator has an opinion about it. Almost none of them have the right diagnosis. The tip-screen fight is not about tipping. It is not about tipping culture drifting, or tipping fatigue, or guilt-tipping, or [...]
I said these books were worth $499. I lied. They're worth much more than that — which is why they're free. Here's what happened. I was working through the material and fielding calls from operators. And somewhere in the middle of one of those calls, I realized something I had been quietly wishing for the [...]

There are two rooms the restaurant operator sits in when they make a vendor decision. One is the room where the operator runs the operation. The stage, the kitchen, the cast, the numbers at close, the Guest verdict coming in every night, the read of the room that only the operator running it can produce. […]

What Showed Up This Week A revenue-management piece landed in the feed making a serious argument about AI. Not the hype version. The technical version. The piece named something real: agentic systems — AI that acts on its own, not just recommends — are moving from analytical tools into coordinating tools. Instead of telling the […]

What Showed Up This Week A LinkedIn piece landed in the feed this week making the case that every operator is in sales. That leaders are always selling. That the sooner you accept the sales identity, the better you will get at running the operation. The piece offered five moves to sell better — reframe […]

There’s a specific kind of restaurant decline that operators cannot see while it is happening. Not because they aren’t looking. Not because they aren’t smart. Because the mechanism that would let them see it is the same mechanism that is running the decline. You have felt this before. You walked into an operation — yours, […]

The retail press read Sam’s Club’s remodel announcement as a big-capital story. Six hundred clubs remodeled to the Grapevine prototype. Fifteen new clubs a year. Double membership and more than double sales and operating profit inside eight to ten years. That is real capital and it deserves the coverage. But the capital is not the […]

Chipotle rebuilt their loyalty program this year. The marketing industry has been talking about it ever since. You’ve probably seen the takes. “The blueprint for where restaurant marketing is headed.” “Every independent operator needs to pay attention.” “This isn’t a punch card anymore — this is the future of loyalty.” I keep seeing these posts […]

Two turnarounds. Same week. Opposite plays. Cracker Barrel’s CEO stepped down after a rebrand-driven strategy erased $100M of market cap in days, cost more than half the stock’s value at the low, and left same-store sales negative for two more quarters. New logo. Decluttered dining rooms. Stripped general store presence. $700M+ remodel plan aimed at […]

Issue: A recent Supermarket News piece by Richard Mitchell and a LinkedIn response to it both ask the same question about full-service meat counters in grocery stores: is the counter worth the investment? Both pieces cite the Power of Meat 2026 report — 67% of shoppers use the counter once a month or less, 12% […]

Toast’s Q1 2026 restaurant tipping data shows something most operators have never considered about their Guest relationships. The headline number: 19.3% average tip at full-service restaurants. Flat for eight consecutive quarters. Most operators will read that and move on. Here is what they are missing. 77% of regular Guests tip above their standard rate at […]

The posts you are reading on this site go back to 2015. Some of them go back further. The arguments have not changed. Every problem in a restaurant is a leadership problem. The Guest Experience is the product, not the food. You cannot deliver hospitality you have never experienced. Profitability is a design requirement, not […]

William Blair just released their 15th quarterly restaurant engagement survey. Danny Klein at QSR Magazine has the full breakdown here. The headline finding: more than 70 percent of consumers cite “too expensive” as the reason they are eating less often at specific restaurants. The industry will read this as a pricing problem. It is not. […]

The corporate consulting industry produces an endless stream of “influence without authority” playbooks aimed at professionals who need to move things through systems they do not own. Read one of them and the same five moves show up in some version — start with their world, co-create instead of sell, use proof instead of passion, […]