The core driving should be the unrelenting search for the home run, and the knowledge that anything less will be marginal.
"Don't get caught up in being everywhere. Be where your guests are - period, then be outstanding."
Discounting always has losers. It's no way to differentiate a guest experience.
Do the employees and partners know and care about your values? If answers to these questions don’t come easily, it may be time to invest in their creation and articulation.
Rituals need an emotional connection to make them last and valued. Without it, you're simply talking about habits within transactions. This makes you a contrived commodity.
Taco Bell, Ad Age’s Marketer of the Year, was recognized for their brand’s incredible turnaround. In 2011, Taco Bell sales declined by 1.4% in part because of a January lawsuit alleging [...]
In 1991 I published a book, Managing Brand Equity that defines brand equity and describes how it generates value. This model provided one perspective on brand equity that is worth another look [...]
Is your brand-building effort effective? Is the budget spend effective? Any combination of these is a recipe for strategic problems and lost opportunities.
McDonald’s is addressing a new relevance problem among the key 18 to 32 year old demographic that wants freshness in their fast food fare.
That brings us to our first question, is pricing an effective tool for modifying human behavior? The short answer is ‘Yes.’